According to an analysis by Deutsche Card Services,
women played a predominant role in European online retailing. The
"E-Retail-Report 2009" of the Deutsche Bank subsidiary shows that
women initiated 61.35% of all transactions in European online shops. In the
Report of 2007, men had made 56% of all purchases, women only 44%. The latest
Report also shows: online shopping is most popular outside large agglomerations
and less so in large cities.
"That women predominate is surprising because men
are more active in overall e-commerce. While women are obviously more cautious
about services or travel-related items on the internet, they are more active in
online retailing. This is an important result of our Report for merchants who
do business in the respective sectors," says Detlef Henkel, Chairman of
the Management Board of Deutsche Card Services. The Report also shows that
online retailing is becoming more and more common. Says Henkel: "Merchants
who want to benefit from this trend do not need to take unmanageable risks,
particularly not if they rely on the expertise, advice and technical
capabilities of an experienced partner."
The "E-Retail-Report 2009", which covers
purchasing and payment behaviour and non-payment risks in online retailing, has
been published for three years now; it is the successor of the well-known
"Pago Retail-Report". In contrast to other analyses, the study is
based on real-life purchase transactions and not on surveys. The database
consists of roughly eight million transactions processed on the Deutsche Card
Services platform. The study is available in the online shop of Deutsche Card
Services.
Please note: Media professionals can obtain the Report
for free on request from the address provided below.
Read the complete Press Release:http://www.deutsche-card-services.com/en/company/press-room/latest-news.html
Keywords: Communications, Consumer, Deutsche Card
Services GmbH, Finance, Internet, Online Retail, Other Communications, Other
Professional Services, Professional Services, Retail, Technology, Women.
This
article was prepared by Telecommunications Weekly editors from staff and other
reports.
No comments:
Post a Comment