G5 Search Marketing Boosts Web Traffic by 150% for Kaplan Development Group.

G5 Search Marketing: News Kaplan Development Group, owner and operator of Senior Housing communities throughout the Eastern U.S., reports a 150 percent increase in website traffic since launching its new optimized site on the G5 Local Marketing Platform.

The G5 Local Marketing Platform is a proven single source for managing the shift from offline to online advertising. The Platform drives traffic to a client's website, generates leads, measures marketing efforts - including Yellow Pages, direct mail, print and Internet, and optimizes to those sources with the best return on marketing investment.

Kaplan Development Group partnered with G5 Search Marketing, the leading provider of Local Marketing Solutions for the Senior Housing Industry, to manage and measure online and offline marketing efforts. In addition to increased website traffic, G5's efforts boosted occupancy by 4 percent and average monthly leads by 46 percent, while decreased average cost per lead by 19 percent. Kaplan also posted a 67 percent conversion of online leads into 

offline tours.

G5 will be attending the Western Regional Symposium for the National Investment Center for Senior Housing & Care Industry (NIC), March 9-11 at the Hilton San Diego Bayfront Hotel. Market Perspective According to research from the National Investment Center (NIC), Senior Housing occupancy rates have been in decline since 2007. Independent Living has seen a dip of 3.3 percent, while Assisted Living has dropped a full 4 percent.

Nielsen reports Internet usage for individuals age 65+ has increased by 55 percent from 2004 to 2009. Google Search is the site most often visited by seniors.

According to the Pew Internet and American Life Project, 38 percent of baby boomers (commonly seen as key influencers in the decision-making process) use a search engine daily. Commentary "Hiring G5 revolutionized our business," said Ben Wells, Director of Development and Marketing for Kaplan Development Group. "In the past, 90 to 100 percent of our advertising was in print media, where the response rate is very low. Now, we're seeing leads come in, and the amount of activity is tremendous."

"Kaplan Development is leveraging the Internet to reach prospects they weren't able to reach through more traditional advertising sources," said G5 CEO Dan Hobin. "Our top priorities are to get Kaplan found online and increase their leads; a 150 percent increase in website traffic and a 46 percent increase in leads are evidence that G5 delivered." About G5 Search Marketing G5 Search Marketing is the leading provider of Local Marketing Solutions that help mid-market companies get found online, generate more qualified leads, convert more leads into new customers, analyze marketing performance - including offline, and optimize to the marketing sources with the best return on investment. G5's Local Marketing Software Applications & Services provide clients with more customers and better business performance. The Bend, OR-based company was recently named the 146th Fastest Growing U.S. Private Company by Inc. magazine. For more information, please visit www.G5searchmarketing.com. About Kaplan Development Group Kaplan Development Group of Woodbury, New York, owns and operates a variety of senior communities throughout the eastern half of the U.S. The company has built a strong reputation by providing its resident with superior amenities, a wide range of activities, and a comprehensive program of customized care. For more information, please visit http://www.kapdev.com.

Keywords: Advertising, Finance, Internet, Investing, Investment, Marketing, Mobile and Wireless, Networks, Other Technology, Return On Investment, Software, Technology, Web Traffic, World Wide Web, G5 Search Marketing.

 

This article was prepared by Internet Networks & Communications editors from staff and other reports.