Video choice and competition have reached Dallas-Fort
Worth consumers in a big way, and they have responded. AT&T* announced that
more than 225,000 DFW customers have made the switch to AT&T U-verse(SM)
TV. The milestone comes after the initial launch of U-verse TV in the
Dallas-Fort Worth area only three years ago.
DFW customers received AT&T U-verse in March 2007,
and AT&T has continued its efforts to make the service more widely
available in the market. AT&T U-verse is currently offered in parts of more
than 45 communities across the greater Dallas-Fort Worth area. From 2006
through 2008, AT&T's total capital investment in its Texas wireless and
wireline networks was more than $6 billion, which helped facilitate the roll
out of AT&T U-verse services across the state.
"Today's AT&T U-verse subscriber milestone
reflects our commitment to make the investments necessary to bring consumers
across the greater Dallas-Fort Worth area a new era of true video
competition," said Don Cain, AT&T Texas president. "We are
thrilled to offer this innovative video choice to DFW area customers, and even more
excited about the strong customer response we're seeing."
Texas was the first state where AT&T U-verse
services were deployed, as a result of legislation passed in September 2005 by
the Texas Legislature and signed by Gov. Rick Perry.
This legislation provides an environment that
encourages new video providers, such as AT&T, to invest in Texas to compete
against incumbent cable providers.
"The Texas Legislature strives to pass public
policy initiatives that encourage investment in the state and provide consumers
with more choices, competition and innovative new services," said state
Rep. Burt Solomons, chair of the House State Affairs Committee.
"Today's milestone confirms what we've known all
along. DFW customers want a new and better TV choice," said Adam Vital, vice
president and general manager for AT&T in North Texas. "Dallas-Fort
Worth customers love the better DVR, better apps and better experience they get
with U-verse TV, and we look forward to more customers learning why U-verse TV
is such an exciting TV service."
AT&T U-verse TV is the only 100 percent Internet
Protocol-based television (IPTV) service offered by a national service
provider, making AT&T U-verse one of the most dynamic and feature-rich
services available today. AT&T U-verse TV ranked "Highest in
Residential Television Service Satisfaction in the South Region Two Years in a
Row," according to the J.D. Power and Associates 2008 and 2009 Residential
Television Service Provider Satisfaction Studies(SM). Today, AT&T has 2.1
million U-verse TV subscribers nationwide.
Keywords: AT&T, AT&T Inc., Capital Investment,
Finance, Internet, Internet Protocols, Investing, Investment,
Telecommunications, Television, World Wide Web
This
article was prepared by Telecommunications Weekly editors from staff and other
reports.
No comments:
Post a Comment