Video choice and competition have reached Houston
consumers in a big way, and they have responded. AT&T* announced that more
than 200,000 Houston customers have made the switch to AT&T U-verse(SM) TV.
The milestone comes after the initial launch of U-verse TV in the Houston area
only three years ago.
Houston customers were among the first to receive
AT&T U-verse in November 2006, and AT&T has continued its efforts to
make the service more widely available in the market. AT&T U-verse is
currently offered throughout the Houston region, including parts of Brazoria,
Fort Bend, Galveston, Harris and Montgomery counties. From 2006 through 2008,
AT&T's total capital investment in its Texas wireless and wireline networks
was more than $6 billion, which helped facilitate the roll out of AT&T
U-verse services across the state.
"Today's AT&T U-verse subscriber milestone
reflects our commitment to make the investments necessary to bring consumers
across the greater Houston area a new era of true video competition," said
Don Cain, AT&T Texas president. "We are thrilled to offer this
innovative video choice to Houston area customers, and even more excited about
the strong customer response we're seeing."
Texas was the first state where AT&T U-verse
services were deployed, as a result of legislation passed in September 2005 by
the Texas Legislature and signed by Gov. Rick Perry.
This legislation provides an environment that
encourages new video providers, such as AT&T, to invest in Texas to compete
against incumbent cable providers.
"The Texas Legislature was the first in the
country to pass a bill that enabled a quick roll-out of this video service on
the basis that it would bring competition, jobs and lower prices to Houston.
That's exactly what has happened," said state Rep. Sylvester Turner.
"Today's milestone confirms what we've known all
along. Houston customers want a new and better TV choice," said Chris
Penrose, vice president and general manager for AT&T in South Texas.
"Houston customers love the better DVR, better apps and better experience
they get with U-verse TV, and we look forward to more customers learning why
U-verse TV is such an exciting TV service. After all, what Houston cable
customer can say they've received more than 20 free TV apps at no extra charge
and have more HD channels than their U-verse neighbor?"
AT&T U-verse TV is the only 100 percent Internet
Protocol-based television (IPTV) service offered by a national service
provider, making AT&T U-verse one of the most dynamic and feature-rich
services available today. AT&T U-verse TV ranked "Highest in
Residential Television Service Satisfaction in the South Region Two Years in a
Row," according to the J.D. Power and Associates 2008 and 2009 Residential
Television Service Provider Satisfaction Studies(SM). Today, AT&T has 2.1
million U-verse TV subscribers nationwide.
Keywords: AT&T, AT&T Inc., Capital Investment,
Finance, Internet, Internet Protocols, Investing, Investment,
Telecommunications, Television, World Wide Web
This
article was prepared by Telecommunications Weekly editors from staff and other
reports.
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